"Squidoo is the popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus. (You're looking at a lens right now).
It's a supersimple, fun and powerful way to share your interests, build your online identity and credibility, and connect with new readers and friends. It's all free, and you could even earn a royalty for charity or yourself.
If you spend just two more minutes reading this page, we'll tell you what you need to know about us.
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Why Squidoo? Every thing that I've read so far about search engine optimization talks about having quality links back to your store. The more links you have the higher your page rank is. The higher your page rank is then the more you move to the number one slot when someone searches for a product that you carry. This means that people can find you.
When I looked up Squidoo's page rank on SeoCentro, I found that Squidoo's page rank is 7/10. This is excellent.
How to use Squidoo to benefit your store (Yes, your eBay store too). Write something that is interest you, add some links and publish it. Squidoo has a module that will let you add your eBay products on the page so when people read your lens (a lens is an article, thought, or idea written by you) your items are right there to click on. Therefore driving more people to your products.
Squidoo is one way to help promote your store, blog or website.